UNLOCK A MERCEDES WITH YOUR OWN CAR KEYS
German ad agency Lukas Lindemann Rosinski did a nice job with these digital outdoor ads for Mercedes-Benz that passersby could control with their remote car keys. The point was to show off the Viano’s roomy passenger cabin. So, every time someone clicked their car keys at the ads, the Viano’s side door opened to reveal what could fit inside. Examples included an entire Chuck-E-Cheese ball pit, hot girls, giant robots, a Power Ranger dance troupe, hot girls again, sumo wrestlers, and a sauna (full of hot girls).
via: Adweek
