This is nothing short of brilliant. T-Mobile has recently held a brainstorming session with the UK’s National Farmers’ Union. Farmers are now going to brand their cows with QR codes… when cows go to auction they are now going to be sprayed with a QR code which links back to the animal’s provenance and vaccination history. The best bit is that this information can be read by anyone with a smartphone - compare that to the existing situation where farmers can tag their cattle with chips to identify them.
via: GoMo News