NBC is promoting its fall TV lineup by allowing Bloomingdale’s shoppers to pose with the new stars — virtually. The “Look the Part, Be the Part” program uses the GoldRun augmented reality app, which superimposes images and data atop phone cam snapshots… Customers can have their picture taken with the stars of “The Playboy Club,” “Whitney,” “Free Agents” and “Prime Suspect.” We can only surmise which of these TV shows will prove to be most popular with users of this AR app. Via: MediaPost
