Bruce Sterling on the New Aesthetic
Nobody doubts that there has been a blurring of our physical and digital worlds - but did you know that there is actually a term to describe this? Visionary Bruce Sterling refers to it as the New Aesthetic:
“One of the core themes of the New Aesthetic has been our collaboration with technology, whether that’s bots, digital cameras or satellites (and whether that collaboration is conscious or unconscious), and a useful visual shorthand for that collaboration has been glitchy and pixelated imagery, a way of seeing that seems to reveal a blurring between “the real” and “the digital”, the physical and the virtual, the human and the machine.”
What’s interesting is that it is, in many ways, a response to hipster-embraced “retro-ness” and the belief that the only authenticity can be found in the past.
via: The New Aesthetic Panel at SXSW